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Super Bowl 2023
Date
February 2023
Location
Arizona
Event Highlights: Super Bowl Weekend 2023
Super Bowl Weekend 2023 was a whirlwind of high-energy activations, unforgettable performances, and immersive brand experiences. I had the incredible opportunity to capture it all for leading brands like Cash App, Ciroc, Crown Royal, Diageo, Don Julio Tequila, Johnnie Walker, and Smirnoff. Across 16 events in just 5 days, each activation brought these brands to life in extraordinary ways.
H.Wood Group Homecoming: Cash App & Visa
Cash App and Visa took center stage at the exclusive H.Wood Group Homecoming. The event featured a headline performance by Drake, custom chain bar experiences, and thrilling 1v1 basketball games. Celebrities like Serena Williams joined the festivities, and I captured every memorable moment, ensuring the energy of the night reached fans online.
Flavortown Tailgate: Cash App & Visa
Guy Fieri’s Flavortown Tailgate, presented by Cash App and Visa, was a fan-favorite activation. Guests enjoyed "Diners, Drives, and Dine-Ins" bites, live music from Diplo and Locash, and a lively tailgate atmosphere complete with face painting and game-day excitement. My content captured the essence of the event, amplifying its reach and engagement.
Diageo Activations
From luxurious lounges to vibrant nightlife experiences, Diageo’s iconic brands made their mark all weekend long. Each activation—from Ciroc’s premium experiences to Don Julio Tequila’s standout cocktails—was a testament to creative brand storytelling. My photography and real-time social updates showcased the personality and energy of these activations, creating buzz both on-site and online.
Through dynamic content creation and immersive storytelling, I brought these activations to life, connecting fans with the unforgettable spirit of Super Bowl Weekend 2023.
