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Ashley x Pandora Home On Tour LA Featuring John Legend

Date

March 2022

Location

Los Angeles

Ashley and Pandora collaborated to bring the “Home On Tour” experience to life in Los Angeles, featuring an unforgettable live performance by John Legend. The iconic Shrine Expo Hall was transformed into a stunning showcase of Ashley’s product offerings, with curated outdoor living, bedroom, dining, and lounge vignettes bursting with spring inspiration.

John Legend captivated the audience with a 45-minute set, performing fan-favorite hits like “Tonight (Best You Ever Had),” “Ordinary People,” and “All of Me,” alongside a soulful cover of “Bridge Over Troubled Water.” The event welcomed over 2,000 influencers, media, and guests, who engaged with creative activations including DIY potted succulents, essential oils, and cocktail infusion kits.

On-site, I captured the essence of the event through vibrant photography and created engaging Instagram Reels and TikToks that highlighted the curated spaces, live performances, and interactive moments. Social content showcased the event’s unique blend of style and entertainment, amplifying Ashley’s brand story and connecting with a wider audience online.

© 2024 by Kelly Arnold

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