AHS: NYC Shop

In partnership with FX, NVE Experience Agency introduced the AHS: NYC SHOP, a dark and immersive pop-up store nestled in a shadowy corner of New York City, offering a spine-chilling experience for American Horror Story fans. The store invited guests to step into the twisted world of AHS, where they could submit to The Owners and explore exclusive merchandise inspired by the show’s most iconic elements.

I was responsible for capturing the eerie essence of the store through photography and social media content. On-site, I documented the shop’s unique atmosphere, focusing on the haunting decor and the intense, immersive experience that fans encountered. I created engaging Instagram Stories, posts, and TikToks that conveyed the dark allure of the AHS: NYC SHOP, immersing followers in the experience from afar.

Throughout the activation, I kept the energy high by posting real-time content, showcasing fan interactions, exclusive merchandise, and moments that brought the AHS world to life. By integrating user-generated content and using strategic storytelling, I extended the reach of the activation, ensuring the buzz surrounding the store continued to grow both on-site and across social platforms. My work helped amplify the immersive nature of the AHS: NYC SHOP, creating an online presence that matched the thrill and mystery of the in-person experience.