Liquid I.V. Neon Carnival

The Neon Carnival lit up the desert for its 13th year as the ultimate festival after-party, with Liquid I.V. taking center stage as a presenting sponsor. In partnership with Patrón El Alto and The Levi’s® Brand, the iconic event featured electrifying performances by 8x Grammy Award winner Anderson .Paak, DJ Hunny Bee, and Vanderpump Rules star James Kennedy. Under the creative and production expertise of NVE Experience Agency, Liquid I.V.’s activations stole the spotlight, delivering an unforgettable branded experience to partygoers.

As part of NVE’s team, I played a pivotal role in capturing Liquid I.V.'s activations through vibrant photography and engaging social media content. From illuminated installations showcasing Liquid I.V.’s hydration ethos to interactive moments with attendees, I documented every detail, crafting Instagram Stories, TikToks, and posts that celebrated the brand’s integration into the high-energy atmosphere.

The content not only highlighted Liquid I.V.’s presence at Neon Carnival but also amplified its connection with the event's exclusive, star-studded reputation. Through dynamic storytelling and trend-driven social strategies, I helped elevate Liquid I.V.'s role in the night, ensuring the brand’s impact resonated both on-site and across digital platforms.